Analytics & Measurement

Measuring ROI

Measure twice, cut once, so goes the old adage. The pressures of today’s competitive environment make it challenging to “measure” once – not to mention twice. Yet, it is measurement that serves as the catalyst for exceptional marketing performance.

At Actuan, we work with our clients to identify measurement and analytics solutions you can rely on to achieve a formidable market position. These programs are critical to helping you demonstrate the value of your marketing efforts by correlating your marketing spending to sales. Furthermore, our methodologies can provide you with insights that allow you to determine which marketing programs are most effective, which customers are the most/least profitable and where the great opportunities exist. Performance measurement and business intelligence (BI) can hold the key to your company’s success.

Actuan can partner with you to place a focus on measurement in your marketing efforts. Among our measurement and BI services are:

  • Identifying key performance indicators (KPIs), objectives, goals for measurement
  • Assisting in the selection of measurement and BI software solutions for both web and offline channels
  • Creating models for customer segmentation, customer profitability and other metrics
  • Administering software implementation
  • Customer training

Contact Us to arrange a discussion where we can tell you how analytics and BI can help you optimize the performance of your marketing programs.